Product Leader | Lead Product Designer | Product Strategy, Design Systems & AI-assisted Workflows
14 years of experience
of Product Design experience
projects built from scratch
field research studies conducted
Senior / Lead Product Designer with 14 years building B2B and B2C digital products across banking, healthcare, e-commerce, education, and SaaS.
I turn ambiguous problems into clear, measurable, and scalable solutions, connecting product strategy, design systems, metrics, and AI-assisted workflows.
Digital funnel connected to CRM and call center operations to capture patients from the physician鈥檚 office, activate follow-up, and scale medical loyalty programs.
UX metrics framework connecting design, business goals, and data so product teams can make evidence-based decisions.
WhatsApp conversational MVP that automates itineraries, client capture, and document search to speed up travel sales.
Digital banking product that consolidates customers, tasks, and commercial opportunities to reduce servicing time.
Logistics digital transformation with service blueprint, design system, and handover to align teams and accelerate delivery.
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