Lead Product Designer · Conversational AI & Prompt Engineering · AI Workflows · Design Systems
14 years of experience
of Product Design experience
projects built from scratch
field research studies conducted
I am a Lead Product Designer with 14 years designing digital experiences across banking, fintech, healthcare, e-commerce, and SaaS, with a focus over the last 3 years on conversational design, prompt engineering, and building agents with generative AI.
Self-service digital sales channel for bookstores, minimarkets, and small businesses to buy, replenish, and discover Tailoy products with less sales friction.
WhatsApp CRM with AI, business memory, and an admin dashboard to sell better, recover patients, and improve operational productivity by 60%.
Digital funnel connected to CRM and call center operations to capture patients from the physician’s office, activate follow-up, and scale medical loyalty programs.
UX metrics framework connecting design, business goals, and data so product teams can make evidence-based decisions.
WhatsApp conversational MVP that automates itineraries, client capture, and document search to speed up travel sales.
Digital banking product that consolidates customers, tasks, and commercial opportunities to reduce servicing time.
Logistics digital transformation with service blueprint, design system, and handover to align teams and accelerate delivery.
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